Healthcare Innovation

Healthcare: Balancing Risks and Rewards with ChatGPT

September 2, 2023
Healthcare: Balancing Risks and Rewards with ChatGPT

Artificial Intelligence (AI), particularly AI-powered language models like OpenAI's ChatGPT, have begun to transform healthcare. They enhance efficiency, drive innovation, and streamline patient care. However, as we enter into the exciting realm of ChatGPT healthcare applications, healthcare organizations must navigate the associated risks, especially in securing patient health information (PHI). HIPAA compliance is critical, and the conversation around ChatGPT HIPAA integration is continually evolving.

Six primary strategies exist for healthcare organizations to address the use of ChatGPT and similar tools in their settings, each offering different degrees of risk mitigation.

1. Ignoring the Issue: High Breach Risk

Some organizations might opt to ignore the issue and allow users to establish their own strategies. This laissez-faire approach may seem simple and cost-effective, but it leaves healthcare organizations exposed to significant HIPAA breach risks. Even a single piece of patient info being copied to ChatGPT, without the proper HIPAA contracts in place (such as a HIPAA BAA) will result in breaches, and possibly fines and sanctions. With this approach, it is only a matter of time before patient data is compromised.

2. User Education: Moderate Breach Risk

Educating users on the importance of not entering confidential or PHI into generative AI can be a reasonable approach. This strategy relies on continuous training and awareness programs, emphasizing the importance of HIPAA compliance. The risk level is moderated but not eliminated since human errors can still lead to breaches. It is important to keep in mind though that this approach is playing with fire, as one accidental patient identifier will result in HIPAA breaches if the service chosen is not a HIPAA compliant ChatGPT.

3. Filtering Out PHI: Moderate Breach Risk

Third-party services that try to remove PHI from your searches could potentially be used. While this approach could provide an extra security layer, it is still largely at a conceptual stage, and many of the services currently purporting to offer this service are error-prone or not yet ready for purchase. As of now, there's a lack of credible players in this space that a healthcare organization would likely trust, making this a less desirable option. This is a dangerous option as an error with the PHI removal could spell HIPAA compliance issues.

4. Self-hosted ChatGPT: Low Breach Risk but Costly

Creating a self-hosted AI infrastructure presents another route for healthcare organizations. This strategy offers tighter control over data privacy and a more straightforward generative AI option, substantially reducing breach risk. However, the resources required to develop and maintain this service, both in terms of time and money, can be prohibitive for many organizations.

5. HIPAA Compliant Third-Party Hosted ChatGPT: Low Breach Risk

Using secure third-party hosted ChatGPT services, such as HIPAA Compliant BastionGPT, provides a viable alternative. These services are designed to align with HIPAA regulations, reducing the risk of breaches significantly. Although this approach requires trust in the third party’s ability to protect patient information, it can balance the need for advanced AI capabilities with robust data security, without having to spend thousands of hours developing a private solution.

6. Blocking All Generative AI: Low Breach Risk but Impactful to Productivity

The final option is to block all generative AI. This approach drastically minimizes the risk of data breaches, but it can severely impact productivity and stifle competitive advantage. In the AI era, completely rejecting technology could be a missed opportunity for healthcare advancements. In many instances, ChatGPT is such a big time saver for physicians and healthcare workers, that they will use personal devices to circumvent company restrictions on ChatGPT access.

The journey towards integrating ChatGPT into healthcare settings should be handled with caution, keeping HIPAA compliance and patient safety at the forefront. It's up to individual organizations to carefully assess their capacity, resources, and patient privacy obligations, and to implement an approach that best aligns with their specific needs. To consult with a ChatGPT Healthcare expert, you can contact us.